There is a shift from the value being in the product or service, to the value being in the information.
With the now rapid emergence of AI and machine learning, the value is shifting towards human creativity, since robots and machines will take over routined work.
More and more people are beginning to search for deeper meaning in their life and work, something that gives them a sense of purpose.
As we shift from the generalist to the specialist, collaboration becomes vital.
Let's explore the shift from the value proposition of being a generalist / jack of all trades / one-stop-shop to the value of specialising and niching.
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