Emerging Trend: From Perfectionism (Waterfall) to Experimentation (Agile)

Because of the complexity and unpredictability of our world, we need to embrace experimentation. This means letting go of a perfectionist mindset and thus, we can no longer design, create or build the perfect product or service before putting it out into the marketplace. You need to get comfortable creating an imperfect minimum viable product (MVP) or service, get it into the marketplace fast, then stay connected to your customers, actively seeking their feedback and then iterate quickly and continuously to improve the product or service with the aim of better meeting your customers needs.

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