How do I get clients?

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There are many coaches in the online coaching industry “selling” their services very aggressively and manipulating people into signing up or enrolling. Sterkla aims to change this, by bringing trust and credibility to this industry. Always choose moral and ethical ways to win clients by authentically building trust without pressure and manipulation. This will help you to sustainably build your personal brand on Sterkla.

Sterkla puts a lot of investment and energy into on-boarding new users. Our responsibility to you is to grow our community to provide a captive audience for you. Your responsibility is to post valuable content, publish great Courses and deliver excellent coaching, and so win clients through trust and credibility. As a result, it is fundamental that you manage you own personal brand, ratings and reviews on Sterkla. Start by making sure that your profile clearly communicates your niche’ in a credible way. See this help file on optimising your profile.

Then, post valuable content regularly. The post feed provides value to users from the start and gives them a reason to open Sterka everyday. By posting, you can showcase your knowledge, skills and expertise to a captive audience who have expressed interest in you or your category. This will help you to start building trust with users. See this help file on what to post. By posting valuable content regularly, users are more likely to start feeling confident in your abilities as a coach and thus more likely to book an appointment with you.

Further to this, publishing a Course helps to package your coaching offering into a “product” with a set prices, defined process and clear goals and outcomes. All of this helps to make coaching more tangible to potential clients. See this help file
What is unique about Sterkla Courses?
and See this help file on how to create a Course.

As a coach, you cannot contact members unless they have chosen to follow you, follow your coaching category, enroll in your course, they message you or book an appointment with you. The reason for this is to avoid coaches harassing members and jostling to win over clients. We believe that your primary goal should be to post valuable content, publish great Courses and deliver excellent coaching, and not selling.

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